On April 12th, Sanhua kicked off the grand opening of its 40th anniversary celebration events with the Global Partners Conference. This special day not only marked the glorious journey of Sanhua’s 40 years but also symbolized the determination to work closely with global partners to create a green and shared future.
**Sanhua Factory Tour**
Early in the morning, OEM customers and distributors from Europe, America, the Asia-Pacific region, and China arrived at the Sanhua factory to begin a deep exploration of its production lines. The tour groups visited various production lines, including 4-way valves, ball valves, check valves, thermal expansion valves, commercial electronic expansion valves, and solenoid valves, electronic, and BPHE lines. The factory is equipped with automated production lines using advanced automation technology, significantly enhancing production efficiency and product quality. Observing the robotic arms skillfully grabbing, assembling, and testing, the distributors expressed their admiration.
**Global Partners Conference**
This year marks the 40th anniversary of Sanhua’s founding, coinciding with the China Refrigeration Exhibition. Sanhua took this opportunity to thank global OEM customers and distributor partners for their long-term support. The event aimed to share the latest developments and future strategies of Sanhua Commercial, and to listen to voice of partners to optimize products and services for a better future.
More than 200 guests, including Chinese and international OEM customers, distributor partners, and representatives from various HVAC&R media, gathered to share insights and develop plans.
At the beginning of the conference, Mr. Chen Yuzhong, the general manager of Sanhua Commercial, delivered an enthusiastic opening speech. He warmly stated that it is thanks to the strong support of customers and partners that Sanhua Commercial has been able to make continuous progress and achieve today's brilliant achievements.
Looking back, Sanhua started as an unknown small-town company and has grown into a large enterprise with international influence through years of relentless effort and perseverance. He emphasized that customers and partners are Sanhua’s best teachers; Their valuable opinions and suggestions are the driving force for Sanhua’s continuous improvement. On behalf of Sanhua Commercial, he expressed gratitude for the past and future trust and opportunities.
Looking to the future, Sanhua will continue to uphold the principles of low carbon, energy saving, and green development to strive for a better future.
Mr. Alex Wang, the Global Sales Director of Sanhua Commercial, took the stage to deeply interpret the future strategies Sanhua Commercial. Alex released the goal of Sanhua by 2030, aiming for Sanhua Group to achieve a turnover of 100 billion RMB and for Sanhua Commercial 10 billion RMB. Sanhua also aspires to become the world’s leading manufacturer of flow control parts. To achieve this goal, Sanhua will always focus on 4 dimensions: innovation, value added, differentiation, and cost-effectiveness. The realization of this goal will not only consolidate Sanhua’s leading position in the industry but also contribute significantly to the prosperous development of the global flow control market.
Sanhua, with its strong R&D strength and innovative capability, develops and launches new product series to the market every year, addressing many customers' pain points and needs, and winning recognition and welcome from customers and the market. Mr. Mckie Meng, Global Marketing Manager of the Sanhua Commercial, released new products and special features for 2024. These include the GigaForce square 4-way valve designed for air-cooled screw chillers, the 1800-ton cooling capacity electronic expansion valve ZPF series, Revo SE system controller, HybridBone brazed plate heat exchangers, NH3 products, and the "Cambrian" project for CO2 products.
The conference also featured a special OEM customer and end-user dialogue session, hosted by Mr. Pan Xiaofu, the chief editor of iMedia. Guests included Mr. Lu Difei, General Manager of Haier Carrier, Mr. Yuan Xiaojun, Vice President of Zhongguang Group, Mr. Julien Bellet, General Manager of Epta French, Mr. Trofim Moisei, R&D Manager of Clivet Italian, Mr. Juan Alvarez Puente, Operations Manager of Ecoforest Spain, and Mr. Bhavesh Dodia, Chairman of Himalaya Refrigeration from India. They discussed Sanhua Commercial's growth trajectory, product advantages, market layout, and future prospects.
The conference concluded with a grand distributors’ business review and award ceremony, celebrating outstanding achievements and glorious honors.
Mr. David Liu, the Director of the Asia Pacific Sales, delivered a retrospective speech for the Asia-Pacific WHS business. He mentioned that over the past 11 years, the Asia-Pacific distributors have achieved a cumulative sales total of 1.2 billion; among them, Dongguan Sanjiang surpassed 240 million in sales; Zhongshan Jingpeng has grown 243% over the past three years; Boulton from India has achieved a growth of 559% in the same period.
Mr. Matthieu Koellsch, the Sales Director for Sanhua Europe, summarized the EMEA distributor business. In this summary, he deeply analyzed the current market trends, meticulously reviewed the operation of the sales channels, and proposed effective solutions for existing issues. Mr. Koellsch emphasized that by continuously optimizing channel management, strengthening partnerships, and enhancing the execution of the sales team, the company is expected to further drive business growth in the EMEA region.
Mr. James Wells, the VP Sales of Sanhua US, summarized the US wholesaler business. James pointed out that by strengthening market research, optimizing the portfolio, and deepening strategic cooperation with partners, the company hopes to further consolidate and expand its market share in the United States.
After that, Sanhua held a grand award ceremony for the dealers, including 10 Year Dedication Award, Most Promising Growth Award, Strategic product promotion Champion award, Most Challenging Award and Outstanding contribution award. These awards not only recognize the hard work of the distributors but also motivate and inspire them to continue moving forward. Sanhua firmly believes that with everyone's joint efforts, the future path will be broader and the business will be more brilliant.
The conference also featured a distributor experience sharing and exchange session, providing a valuable platform for learning and interaction. Speakers included Marian Saenger, branch manager of Fischer Germany; Veronique LEMAIRE, sales director of Fritec, Sanhua's largest distributor in France; Mustafa Demirci, owner and general manager of GVN in Turkey; Pankaj Choraria, marketing director of BOULTON India; Sittipat Assavaniwej, vice president of SANGCHAI Thailand; and Sun Guangcai, sales director of Zhongshan Jingpeng, who took the stage to speak one after another.
During of speech of Mr. Wang Daxin, the Chairman of Beijing Sanhua, emotionally recalled the 40-year journey of shared trials and tribulations between Beijing Sanhua and Zhejiang Sanhua. He mentioned that as early as 1984, Beijing Sanhua had formed an indissoluble bond with Xinchang Refrigeration Parts Factory, the predecessor of Zhejiang Sanhua. Chairman Wang Daxin stated that Beijing Sanhua will continue to move forward hand in hand with Zhejiang Sanhua to create a better future and write even more brilliant chapters together.
Global strategic distributors gathered together to engage in deep discussions on topics such as their connection with Sanhua, market expansion experience, and future planning. They unanimously believed that Sanhua's ability to stand out in the fierce market competition and achieve today's brilliant success is inseparable from several key factors. Sanhua has always adhered to customer demand as its guide, winning the trust and praise of a broad customer base; it focuses on technological innovation and R&D, continuously introducing industry-leading technologies and innovative results; it also possesses precise market positioning and marketing strategies, timely grasping market changes and trends, and flexibly adjusting business strategies.
With the successful conclusion of this conference, Sanhua once again demonstrated its exceptional position and profound strength within the industry. Since starting its entrepreneurial journey in 1984, Sanhua has continually sought new applications, new directions, and new powers for sustainable development in the market over the past 40 years. In the future, Sanhua will cultivate the global market with more and better innovative products, serve global customers, and collectively promote the development of a green, low-carbon, and intelligent world.
